42 Deadly Ad Copy Sins That I've Made
Copyright © Stone Evans, The Home Biz Guy
I have read thousands of ad copies online and offline over my
lifetime. I have read excellent ad copies that made me buy right away and some
that may have had a decent product, but had a poor ad copy that turned me away.
Now that I am in business, I have written some of my own ad copies.
Some of them have worked, some of them have bombed. The key is to keep changing
and testing your ad copy, don't just write one and then stop. I don't have a
college degree in copywriting, but I know to learn from the mistakes and never
give up.
Below I've made a list of 42 deadly ad copy sins that I've made over
the years and that you can learn from:
-no compelling headline
-no believable testimonials
-no sub headlines
-no attractive benefits
-no features
-no strong guarantees
-no asking or answering questions
-no proof of benefits offered
-no contact information for questions
-no endorsements
-no conversational writing
-too long of sentences
-no deadline to order
-no free trials
-spelling mistakes
-grammar mistakes
-too light of text
-too dark of background
-ad copy doesn't blend together
-no breaks in ad copy
-no bullets
-ad copy in all CAPS
-few ordering options
-no visual aids
-no comparison to competition
-no reminding of benefits or deadlines
-no information about your business
-no appealing adjectives
-no appealing phrases
-too large of text
-too small of text
-no emotional appeal
-too large of paragraphs
-no story telling
-no underlining or bolding of keywords
-too short of ad copy
-too long of ad copy
-no facts or case studies
-hard to understand jargon
-no free bonuses
-too low of price
-too high of price
Don't get me wrong, not all 42 of my ad copy sins will apply to each
and every ad you write. It is just a list you can use in the future. If you
currently have an ad copy, compare it to the list right now. Your ad copy could
make or break your sales.
About the Author:
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Stone Evans helps ordinary people all over the world make money online
with affiliate programs. If you can follow 3 easy steps, you can get your own
customized website, autoresponder (email follow-up software) and pre-written email
marketing campaign professionally designed and installed and ready to pull in
profits for you in 24 hours or less! See details at and sign up today at:
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Quote of the Day:
"The illiterate of the 21st century will not be those who cannot
read and write, but those who cannot learn, unlearn, and relearn." --
Alvin Toffler
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