10 Killer Ways to Sell Your Back-End Products
Copyright © Stone Evans, The Home Biz Guy
A back-end product is a product you attempt to sell your customers
after they have recently purchased related product from your business.
If you're not trying to sell back-end products to your customers,
you're making a big mistake. It is easier to sell to existing customers than it
is to sell to new ones who don't trust your business yet.
Below are ten killer strategies you can use to sell your back-end
products to your existing customers:
1. When you ship people the first product they bought, insert a flyer
or brochure for your back-end product in the package.
2. Give customers a free subscription to a customer’s only e-zine when
they buy your product. You could include your ad for your back-end product in
each issue.
3. Send your customers greeting cards on holidays or on their
birthday. Include a small advertisement inside the card for your back-end
product.
4. After people order your first product from your web site, take them
to a "thank you" web page and include your back-end product ad on
that page.
5. Send customers a free surprise gift after they order your first
product. You could attach another ad with the free gift for your back-end
product.
6. If you're selling an electronic product, like an eBook, include
your ad for your back-end product somewhere inside the electronic product.
7. Give your customers a free membership into your "customers
only" private site. You could include your ad for your back-end product
somewhere inside the private site.
8. Contact your customers by phone and ask them if they were happy
with their purchase. You could tell them about your back-end product.
9. Send your customers a thank you letter by mail or e-mail. You could
mention your back-end product somewhere on the letter.
10. Ask your customers if they want to be updated in the future when
you have new product offers. You could have them sign up to receive e-mail or
snail mail updates.
Your business will have a greater chance of surviving when you attempt
to sell back-end products to your existing customers.
About the Author:
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Stone Evans helps ordinary people all over the world make money online
with affiliate programs. If you can follow 3 easy steps, you can get your own
customized website, autoresponder (email follow-up software) and pre-written email
marketing campaign professionally designed and installed and ready to pull in
profits for you in 24 hours or less! See details at and sign up today at:
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Quote of the Day:
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