10 Tips For Writing A Profit Producing Ad
Copyright © Stone Evans, The Home Biz Guy
1. You can get ad copy ideas by studying similar product's advertising
material. Collect their sales letters, classified ads, web ads, e-mail ads,
etc.
2. Know exactly what you want your ad copy to accomplish. It could be
to qualify prospects, make sales, generate leads, attract web traffic, etc.
3. Make a complete list of your product's benefits and features. Begin
your ad with the most important benefit either in your headline or first
sentence.
4. Make your ad benefits as specific as possible. Include exact
numbers, percentages, times, colors, smells, sounds, descriptive adjectives,
etc.
5. List all the ways your product is different from your
competition's. Include all the differences in your ad copy that are better than
their product.
6. Use graphics, pictures and drawings of people actually using your
product to solve their problem. Include a picture that also shows the results.
7. Make a list of your target audience. Write down what reasons would
attract them to purchase your product. Include those reasons in your ad copy.
8. Include any proven facts in your ad copy. They could be customer
surveys, scientific tests, product reviews, etc.
9. Tell your audience what kind of support they'll get after they buy.
It could be free consulting, tech support, free servicing, etc.
10. Ask people at the end of your copy why they decided not to buy.
This will give you new ideas on how to produce a more profitable ad copy.
About the Author:
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Stone Evans helps ordinary people all over the world make money online
with affiliate programs. If you can follow 3 easy steps, you can get your own
customized website, autoresponder (email follow-up software) and pre-written email
marketing campaign professionally designed and installed and ready to pull in
profits for you in 24 hours or less! See details at and sign up today at:
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