10 Ways to Make Your Online Testimonials More Believable
Copyright © Stone Evans, The Home Biz Guy
1. PICTURES
Ask people if they would e-mail a picture with their testimonial. If
they don't have one scanned you could have them send their picture by mail and
you could scan it. This technique will give your testimonials more credibility.
2. ELECTRONIC SIGNATURES
Most online testimonials you see have text signatures. You could have
people mail their written signature, scan it, and upload it with their
testimonial. People will feel the testimonial is more official.
3. ONLINE AUDIO
You could record people's testimonials with a mini tape recorder over
the phone, on your answering machine, or voice mail. Then you could convert the
recording into an online audio file and upload it to your web site. You can
find more information about converting audio recordings by typing "real
audio" at a search engine.
4. POSTCARDS
Have people mail you their testimonial on a postcard, scan it and
upload it to your web site. This will give people proof that the testimonial
isn't fake because it will have a post mark on it.
5. PROFILES
Ask people to include a profile of themselves with their testimonial.
You could just have them answer some questions like age, occupation, hobbies,
favorite quote, etc. This will make your testimonials more entertaining to
read.
6. HAND WRITTEN LETTERS
This is similar to the "electronic signature" tip. Scan and
upload the entire written testimonial or letter to your web site. This will
give your testimonials a feel of realism.
7. RECORDINGS
You could record people’s testimonials over the phone with a mini tape
recorder. Then, take the recording and record it to an answering machine or
voice mail system. Under each one, include a phone number they can call to hear
the actual testimonial.
8. E-MAIL MESSAGES
When you get e-mail testimonials, publish the entire e-mail message
instead of just the contents. It will be more believable because it will
include the date, time, subject, who it's from and who it's to.
9. CONTACT INFORMATION
When you get testimonials from people, ask them if you could include
their contact information under the testimonial. This will allow potential
customers to ask your current customers questions about your product or service
before they buy. Usually, they will trust them more than you.
10. ONLINE VIDEO
If some of the people who give you testimonials have a camcorder, ask
them to record their testimonial on video and send it to you. Then you could
convert the video to an online video file and upload it to your site. You can
find more information about converting audio recordings by typing "real
video" at a search engine.
About the Author:
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Stone Evans helps ordinary people all over the world make money online
with affiliate programs. If you can follow 3 easy steps, you can get your own
customized website, autoresponder (email follow-up software) and pre-written email
marketing campaign professionally designed and installed and ready to pull in
profits for you in 24 hours or less! See details at and sign up today at:
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