Networking Your Home Business within Circles of Influence
Copyright © Stone Evans, The Home Biz Guy
When you need an auto mechanic or an air conditioning repairman, where
do you turn for help? Sure, some people turn to the yellow pages. But most will
turn to friends and family and ask if they know of anyone who can do the work.
The best place for your business to be positioned is to be the business
on the tips of the tongues of the people asked to make the referral.
THE 300 RULE
Preachers, funeral directors and people in a few other professions
have learned "the 300 rule" through their own personal experience.
"The 300 rule" states that the average person knows 300
people on a friendly level. Wedding planners tend to make reservations for 300
guests. Funeral directors tend to need to make room for 300 mourners. You get
the idea.
DOODLING WITH CIRCLES OF INFLUENCE
Imagine your circle of friends, family and acquaintances, a.k.a. your
circle of influence. Now, draw your circle of influence as a circle on a blank
piece of paper.
Next, contemplate the people in your parents' circle of influence.
Some people who know your parents also know you. Therefore, you will share some
influence with the people your folks know. Now draw your parents' circle of
influence on your piece of paper.
Your circle and your parents' circle will intersect in one area, although
the larger majority of the two circles will not intersect. If you are like most
people, the two circles on your page at this point looks very similar to the
MasterCard logo.
Now imagine drawing a page full of intersecting circles, each circle
representing the circle of influence of the people who are within your own
circle of influence. Imagine trying to encapsulate an accurate rendering of
where your circle and the circle of your friends will actually intersect.
Some circles will share a large area of space, while others will barely
cover one another.
Actually, you can only imagine at this point what your piece of paper
will look like. The actual layout of the circles imagined in this analogy is
simply too overwhelming for the mind to comprehend.
THE BIG PICTURE
300 multiplied by 300 equals 90,000. By using the analogy of doodles
in the previous section, the average person can actually network with up to
90,000 people! Even factoring in the overlap, one can still probably network
with 50,000 people through their own circle of influence!
Simply amazing, isn't it?
HERE IS THE SECRET TO YOUR SUCCESS
There are 300 people on this planet whom you have a reasonable amount
of influence. Take advantage of this fact. Make darn sure that every person
within your own circle of influence KNOWS that you are in business for
yourself, and make sure they understand what your business offers.
When your friend is asked to make a referral, they will recommend you.
PASSIVE VERSUS ACTIVE REFERRAL NETWORKING
When people ask your friends for a referral and your friend mentions
your business, that is passive referral networking.
Active referral networking is when you can get your friends go directly
to their friends and say "Hey, I have a friend who just started a
business. If you are in need of what he offers or you know someone who will
need his services, would you please give my friend a call or make the referral
to his business?"
If you can get even a portion of the people in your own circle of
influence to actively refer your business, then you have built the foundation
to build an advertising campaign even more effective than the average local
television advertising campaign.
Think about that for a moment.
Most people only dream of reaching 50,000 potential customers with
their television advertising dollars. You now have the knowledge to reach
50,000 people without spending a single penny.
About the Author:
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Stone Evans helps ordinary people all over the world make money online
with affiliate programs. If you can follow 3 easy steps, you can get your own
customized website, autoresponder (email follow-up software) and pre-written email
marketing campaign professionally designed and installed and ready to pull in
profits for you in 24 hours or less! See details at and sign up today at: http://www.HomeBusinessTips.com/main-34079
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Quote of the Day:
"Do not wait to strike till the iron is hot; but make it hot by
striking." -- William B. Sprague
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