Endorsement Marketing Secrets
Copyright © Stone Evans, The Home Biz Guy
Endorsement marketing is having famous or reputable people recommend
your product or service to others. They could be celebrities, star athletes,
musicians, etc. Choose people that are related to your business and might
actually use your product or service.
Before asking anyone for an endorsement; be sure your product or
service gives the results you say it does. They may ask you to prove it before
they will agree to give an endorsement. Once you find the ideal person to
endorse your product or service simply contact them and ask. When proposing any
endorsement deal; make it a win/win situation. Tell them you would get the
endorsement and they would get free publicity. If they're selling a product or
service, you could exchange endorsements. If they ask for a fee, try to give
them a percentage of the profits instead.
Once you get an endorsement from someone, use it on all your advertising
and marketing material. Put their endorsement and picture on your Web site. Use
their testimonial in your ads. Include it on your product packages.
An endorsement can increase your sales fast. It gives credibility to
your product or service. People will usually believe a person that's not
related to your business before they will believe you.
About the Author:
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Stone Evans, The Home Biz Guy has helped thousands of people in over
200 countries around the world start and run a successful home business.
Discover 3 easy steps to start your own home business and subscribe to The Home
Biz Guy's Free Home Business Secrets Mini-Course at:
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Quote of the Day:
"You find yourself refreshed by the presence of cheerful people.
Why not make an honest effort to confer that pleasure on others? Half the
battle is gained if you never allow yourself to say anything gloomy." --
Lydia M. Child
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