10 Ways Web Site Text Can Impact
Your Reader's Buying Decision
Copyright © Stone Evans, The Home Biz Guy
The appearance of your web site text can actually increase or decrease
your sales. The size, font, style and color of your text can easily affect your
reader's buying decision. Below are ten points to consider when typing text on
your web site.
1. Easy To Read- You want to make it easy for your visitors to read
your text. You don't want to use a light colored text like yellow on a white
background and you don't want to use dark blue text on a black back- ground.
2. Create A Mood- You want to use the color of your text to create a
mood for the reader. If you want to create excitement, use some red text. If
you want to create greed, use some green text. Use colors that would put you in
a mood to buy your product.
3. Grab Their Attention- You can grab your readers’ attention by using
headlines. Make the headline more noticeable by using a different colored
headline than your ad copy. This offsets the headline and pulls the reader into
the rest of your ad copy.
4. Highlight Keywords- You can emphasize phrases and keywords that are
important to your readers. For instance, use super, deluxe, fast, low price,
free, new, etc. You could use bolding, underlining, italics, color changing,
etc.
5. Sizing it Up- You, don't want to use text that is too small or too
large. You want to use larger text for your headlines and subheadings. You want
to use smaller text for your ad copy. If your grandparents can't read it, it's
too small.
6. Don't Use All CAPS! - You don't want to use all capital letters in
your ad copy. It looks unprofessional and is hard to read. You may want to use
all CAPS in your headlines to offset it.
7. Font Properly- You want to use a text font that relates to the
product or services your selling. You don't want to use a comic type font when you’re
selling business books.
8. Spacing Out- It's important to use spaces properly when typing your
text. You should indent and bullet key benefits your product or service will
give the reader. Your headlines, subheadings, sentences and paragraphs should
be consistently spaced throughout your web site.
9. I Need Sunglasses- Don't use all bright text colors and backgrounds
on your web site. It will make your text hard to read and actually bother your
readers' eyes to the point they just decide to leave your site.
10. Check the Readability- It's important to check your spelling and
grammar before you upload your web page. When writing an ad copy you're allowed
to break some of those grammar rules to get your point across.
About the Author:
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Stone Evans helps ordinary people all over the world make money online
with affiliate programs. If you can follow 3 easy steps, you can get your own
customized website, autoresponder (email follow-up software) and pre-written email
marketing campaign professionally designed and installed and ready to pull in
profits for you in 24 hours or less! See details at and sign up today at:
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Quote of the Day:
"To every answer you can find a new question." – Yiddish proverb
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