10 Ways To Make Your Ad Command
Attention
Copyright © Stone Evans, The Home
Biz Guy
1. Place colorful graphs, pie
charts and other charts in your ad copy. Use charts that will grab a person’s eye
and also support your product claims.
2. Highlight buying incentives
like free bonuses and money back guarantees. You could place them in boxes or
in front of a different colored background.
3. Use short sentences or
sentence fragments in the body of your ad copy. A short burst of words can catch
a skimmers eye with one quick glance.
4. Highlight all the important
keywords and phrases in your ad copy. You could use bolding, underlining and
color to highlight the important words.
5. Place attention grabbing
pictures above and within your ad copy. A powerful technique is to use before and
after pictures of people using your product.
6. Use a headline that catches
the attention of your target audience. One of the most effective ways is to use
a free offer as your headline.
7. Make your ad's keywords and
phrases standout by enlarging the text. This technique works wonders with
headlines and sub headlines.
8. Make your products list of
benefits and features stand out by using a symbol in front of each of them. The
symbol could be a dash, solid circle, star, etc.
9. Use sub headlines to break up
your ad copy and to capture a skimmers eye. You could make them even more
powerful by highlighting them with color.
10. Use attention grabbing
adjectives to describe your product. For example sizzling, incredible, high power,
ultramodern, killer, eye popping, etc.
About the Author:
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Stone Evans helps ordinary people
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Quote of the Day:
"Success is the result of
perfection, hard work, learning from failure, loyalty, and persistence."
-- Colin Powell
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